A Web TV dedicated to Digital in Africa is born
The Group of Advertisers of Morocco (GAM) will organize this year the 4th edition of “African Digital Summit”, the continental event gathering digital professionals, marketers, and many other actors, and will be held on 22 and 23 February At Casablanca.
In the wake of the African Digital Summit (ADS), the Groupement des Annonceurs du Maroc is partnering with Smart Studio and Agence Archipel Digital to launch a Web TV dedicated to Digital in Africa. This initiative, whose main motivation is the promotion of digital in Africa, meets several objectives such as the exploitation of hours of video content accumulated during the first 3 editions of the ADS or the various meetings and initiatives of the GAM related to the digital.African Digital TV will start at the end of January 2018, with a “soft launch” on broadcast platforms (Twitter, Dailymotion, social networks, partner sites …) with content taken from the last three editions of the ADS and a teasing for the next edition. A special device will be set up: multi-camera capture of the conferences, streaming, on-site TV set, interviews, videos and reports, making of …
In a second step, the Web TV will be housed in a specially developed platform, africandigital.tv, with a clean editorial line and an evolutionary emissions grid. The three partners do not rule out the possibility of moving towards a satellite channel in the future.
Finally, this Web TV aims to become the preferred platform for professional content, the news of the digital world, insights, techniques, trends, experiences, watch and history.