Abidjan welcomes the second edition of Adicomdays, the meeting of digital actors in Africa

Boubacar Diallo

After the success of the first edition of ADICOMDAYS (Africa Digital Communications Days) in Paris, digital agency Totem Experience, specializing in marketing influence and brand content, is organizing a new edition on March 1st and 2nd in Abidjan, France. Ivory Coast.

ADICOMDAYS aims to promote the digital creativity of African youth. Africa, with more than 840 million young people under the age of 25, is undergoing unprecedented digital transformation. Indeed, while 81% of its population owns a mobile phone – 995 million people – this digital transformation can contribute decisively to its development *. New information and communication technologies (NICTs) make it possible to revolutionize business models in all fields: telecommunications, financial services, culture, gastronomy, fashion, etc.

These two days of meetings will bring together new digital players and business leaders around BtoB meetings of digital communication in Africa. These meetings will not only allow participants to share industry best practices and their respective experiences, but also to build synergies around the new digital economy.

The 1st of March will take place at the Sofitel Abidjan Hotel Ivoire and will be dedicated to a series of conferences, followed by an evening of awards “ADICOM AWARDS” that will celebrate young talents for their creativity. The evening will be organized in partnership with Media Watch, expert in the monitoring and analysis of the press and the web. The day of March 2, will offer an immersion in the heart of innovation poles of the city of Abidjan.

* Ipsos, Connected Africa, 2016

 About TOTEM EXPERIENCE

Totem Experience is the laboratory of digital creativity in Africa. We identify and collaborate with the continent’s leading influencers and creative talents to produce original content and capture the attention of Africans. We make this expertise available to brands, agencies and media wishing to reach an audience in Africa (Africa + Diaspora). Composed of experts and young talents passionate about the media and digital communication, the company is based in France (Paris) and Ivory Coast (Abidjan). For more information: www.totem-experience.com Information and registration for the event: www.adicomdays.com

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