(ATLANTIC BANK) – Always a forerunner in digital innovation, Banque Atlantique, a subsidiary of the Banque Centrale Populaire du Maroc Group, enters the era of conversational and virtual assistance with the launch of “ARY”, the first bank chatbot of the UEMOA space.
“ARY” is a robot using artificial intelligence to allow customers to interact with the brand via Messenger on the Atlantic Bank Facebook page and the corporate website “www.banqueatlantique.net”. By mimicking human language, the bot facilitates the search for information and ensures instant response to customer queries 7 days a week, 24 hours a day.
The mission of the chatbot “ARY” is therefore to assist customers. He can help them find an agency or ATM by geolocation, indicate the opening hours and services available, provide information on all offers of the bank. Customers also have the opportunity to perform simulations for a credit application, convert currency etc.
Beyond the innovative nature of the Chatbot, this tool is for Banque Atlantique, a powerful lever of loyalty and development of its communities on social media through a new personalized and instant digital relationship.
Habib Koné, Managing Director of BCP Group Holding, Atlantic Business International, said: “The exploitation of artificial intelligence is part of the BCP Group’s innovation strategy, which guarantees and constantly seeks out new ways of improve the quality of service “.
The launch ceremony brought together a broad ecosystem of influential bloggers, digital media and digital enthusiasts, once again confirming the Group’s innovative capacity.
About Atlantic Bank
Banque Atlantique is the 3rd largest banking group in the WAEMU zone in terms of market share. Banque Atlantique is present in the eight countries of the WAEMU area:
- Burkina Faso
- Ivory Coast
Banque Atlantique also relies on specialized subsidiaries such as:
Business Bank: Atlantique Finance
Asset Management: Atlantic Asset Management
Insurance: Atlantic Life and Atlantic Property and Casualty Insurance in Côte d’Ivoire, GTA Life and GTA IARDT in Togo
About the parent company: Groupe Banque Centrale Populaire (BCP)
The BCP Group, one of the leading banking institutions in Morocco, is in the Top Ten of African banks in terms of balance sheet size. It draws its strength from its values of solidarity, mutuality and its unique organization in Morocco. The Group is made up of 9 Banque Populaire Regional Banks (BPR) for cooperative purposes; the Banque Centrale Populaire (BCP), the central body of the Group in the form of a public limited company listed on the stock market; as well as specialized subsidiaries, foundations and banks and representations abroad. BCP Group is present in 12 African countries and 13 other countries in the rest of the world. In the UEMOA area, BCP relies heavily on Banque Atlantique to build the first pan-African, locally-based and solidarity-based banking group. This notion of solidarity refers to the Group’s commitment alongside African countries to finance major infrastructure projects and the development of social and financial inclusion, while strengthening the link between the African diaspora in the world and the native country. It also illustrates the strong link between the Group and its various subsidiaries for greater resilience over time.