For the first time, the BNP Paribas group will launch its “Ma Pub ici” contest in the Sub-Saharan Africa zone. This is an opportunity for entrepreneurs, artisans, SMEs, start-ups and innovative projects to win an advertising campaign.
It will be displayed on the windows of agencies of the International Bank for Trade and Industry of Côte d’Ivoire and the International Bank for Commerce and Industry of Senegal, which finance the competition. Advertising posters of the winner will also be visible on the internal screens of the partner banks, while spots will be broadcast on television and in the print media.
The contest is open from April 1 to June 30, 2018, to any natural person residing in Côte d’Ivoire or Senegal, whose company offers a product or service that is both original and useful. If only Senegal and Côte d’Ivoire are taken into account for this edition, other African countries could be involved in the coming years.